I don't chase popularity, I cultivate quality

Marketing terms get intertwined and are misunderstood, especially when it comes to social media. Social listening is the most confused between social media monitoring, listening, and reporting. All three are equally important, and I also think all 3 are underused, especially when it comes to tracking consumer behavior and making business decisions. You voted for this issue at the end of last week’s issue – thank you! 🧂 Salty Insights: Social Media Managers Are Lazy Don’t get offended, what...

We need to talk. Last week we went over how to audit your mental health and create your personal wellness strategy and this week, I need you to know: Your career doesn’t define you. Your profession is not your personality. At least it shouldn’t be. 🧂 Salty Insights: A Profession is not a Personality It’s easy to find value and purpose through our work. It’s even easier to get so immersed in our careers especially as marketers and social media professionals with the internet, email, work chat,...

I have written at least four different versions of this issue because there are so many ways to approach it, but whatever follows this sentence is written to you from my heart and is a stream of consciousness (vs a planned, structured, edited piece). Don’t get creeped out 😂 this one’s important, and there are still actionable takeaways and a marketing tie-in. 🧂 Salty Insights: Mental Health May (how the hell is it May?) is Mental Health Awareness month, but as you may recall from the...

I’m happily reintroducing the original format of 🐚 The Salty Shell and diving into a topic that’s close to my heart and crucial to our lives: the power of community. Communities were the original social networks and existed before marketing. 🧂 Salty Insights: Community Isn't a Buzzword Every day, there seems to be a new theory about the ‘future of social media’ – that it should be more personal, more segmented/niche, and more about real connections rather than broadcasting into the abyss....

Listening to Nothing More’s new single, House on Sand, inspired this issue. 🎶 I built my house on sand, hoping it would stand the storms coming my way, and now I’m left to face the weight of my mistakes and a chance to start again. 🎶 What the hell does this have to do with marketing? Well, you know how every time a platform goes down for a few hours and marketers freak out, most posting “THiS iS yOuR rEMiNdER To nOt bUiLd On rEnTed LaNd” So many of us post that (I’m guilty), and it’s true,...

Awareness is the first step in every customer journey – it’s where you make the brand visible, memorable, and recognizable. It sets the tone for someone’s experience and leaves a lasting impression. Don’t take a shot every time I say awareness because today, we’re getting into awareness in marketing in general and for causes. The beautiful thing about awareness is that it creates community, which in turn becomes your free word of mouth marketing force. Think about a product you recently...

One of my non-negotiables? Performing a social media audit before creating a social media strategy. Some social media professionals avoid data because they’re uncomfortable with numbers, but I think when it’s avoided, it’s because they don’t know what they’re doing. How else can you truly gauge a brand’s performance and even your own content’s effectiveness without taking a closer look? Audits are crucial – they are the nutrient-rich soil for your social media foundation to be built on; the...

I didn’t anticipate how impactful the community management section of last week’s issue would be. Based on the replies I received and what I've noticed while scrolling for years, most brands and people aren’t doing this or are unaware of what community management takes, so here we are! Community management goes beyond the surface-level approaches of liking and replying to comments. To truly build your community, brand, reach, and awareness, you need to do proactive and reactive community...

Engaging and posting effectively on social media can be daunting for nonprofits and small businesses operating on tight budgets. This issue is packed with insights and tips designed to enhance your social presence, foster meaningful connections, and grow your community—ensuring your message resonates. Community Management Proactive AND reactive engagement is crucial for staying relevant and growing your brand or organization on social media. Proactive engagement: actively seek out...